Before it was a company — before it was even a word — it was a tool called the Automated Web Assistant. Then someone tried to shorten it. Things got awkward fast.
A.D. 1998 · when every logo online had a spider web in it 🕸️ _As launch day neared, it became obvious the name was too long for a company. So we chopped. And chopped. And then— well, you'll see.
“Hmmm. That's… definitely not a good name for a company in our line of work.”
Pays homage to Automated. We've always capitalized it — it was its own word once, and honestly, the kerning just looks better standing tall.
The other half of Automated Web. Capital W to match the A — two words, one look, zero regrets. (Yes, there was a spider-web-logo era. We survived.)
The little suffix that gave it some action. And, crucially, was a vast improvement over how the previous draft ended. 😉
Short, catchy, unique — and the domain was available. The rest, shall we say, is history.
The name barely made it. The product did more than make it. Grab it free — no awkward abbreviations required.
No credit card. No spider web logo. No regrets. </BLINK>